A good idea is simply not enough.
Success lies in what drives innovation and the creative process...and understanding what makes people tick.
CLIENT Dolphin (Maytronics Australia)
PROJECT 2012 national launch of robotic pool cleaner in a highly competitive market.
CAMPAIGN TV & jingle, press & mag ads, cinema and point of sale to launch the Dolphin.
BUDGET $360,000
“The advertising generated 4 X the anticipated lead generation (directly linked to the TV)” Dan Kwaczynski - Managing Director Maytronics Australia
CLIENT St Leo’s College - University of Queensland
PROJECT 2012 marketing & advertising campaign
CAMPAIGN Introducing St Leo’s to students (searching prior to coming to Brisbane) both domestic and international, looking for accommodation
while studying in Brisbane. Produce a student video clip, on-line campaign, match press and promotional collateral.
"Our campaign was in fact five years ahead of our competitors" Maree Ganley - St. Leo's College
CLIENT St Vincent’s Hospital Brisbane (formerly Mt Olivet)
PROJECT Rebrand & Relaunch
CAMPAIGN To produce branding and collateral that would highlight a client-based focus to all stakeholders (the public, the medical fraternity and
staff while maintaining the essence of the Sisters of Charity charter).
BACKGROUND Mt Olivet Hospital was viewed by the general public only as a place of palliative care - a legacy that the greater public found confronting.
The reality was that this represented only 30% of the Hospital's offering. The other 70% was rendered invisible as a result.








