Frequently Asked Questions - How we do what we do?

I set my clients apart from their competitors.

"There are innovators and there are imitators. Where does your business reside?"

I consult to clients as a Director of Business in the capacity of strategist, conceptualist, creative director and project manager to produce creative, inspiring strategies and campaigns to take business forward!

'At the core of any relationship is the need for trust - that's being human'

I work with clients to identify the reason for that trust!

That is –

Why a defined market or audience would believe your promise.

By having confidence that the promise is clear, deliverable and sustainable.

An idea has power.

We're looking for everything that connects an idea.

An idea has become Apple, Virgin, the lunar landing, the Sistine Chapel ceiling, modern flight, penicillin, IVF, Monet’s water lilies, the Beatles, Rolling Stones, war and peace and freedom.

Ideas can be anything, but they do have power.

But, unless it's articulated and acted on, it will always be only an idea.

The freedom to explore comes from taking an idea from your head and having it come out the end of a pencil - not a Mac, but a pencil.

The reason is simple. We drive the technology, it does not drive us.

The scope in doing it this way throws up infinitely more organic possibilities.

"In a world that is incessantly ‘telling' us, it is pure gold to be listened to."

It starts with really listening. Tell me your story.

We're also experienced enough to be objective about what we're hearing

To know the difference between needs and wants, causes and symptoms.

Together, we'll dispel the myths to expose the gems.

Contact and connection are essential to any alliance for healthy communication in addressing objectives.

Initial meetings need to be face-to-face to establish a workable foundation.

However modern technology makes the majority of this possible remotely.

We address three topics – WHY, HOW & WHAT

The objective is to get our client through the obstacle, over the barrier and beyond the wall.

Our unique capacity to 'get inside the mind of the client and their target audience so well' as a client has put it, allows us to capture the essence and provide insight and understanding as to a project's WHY, HOW and WHAT.

To be effective we require an intimate understanding of a client's business offering and the nature of the target audience which is paramount in getting to the essence of matters - the WHY and HOW to effectively pursue the WHAT.

Without the power of any of this, the best creative and most brilliant collateral can lose traction and struggle.

The capacity to venture beyond the horizon, to think outside the box is invaluable to any organisation.

It is this willingness to move beyond perceived boundaries that leads us to ask "Was there ever a box?"

Gel "gets inside the mind of clients and their target audience so well" – client quote.

Regardless of the nature of a business or industry, we adapt easily and get to the essence of matters.

Our experience has covered:

• Health / Medical
• Education
• Tourism
• Science/Technology
• Construction
• Real Estate
• Manufacturing
• Primary Industry
• Mining
• Automotive
• Transport
• Finance
• Accounting
• Hospitality
• Retail
• Childcare
• National Politics
• Local Government
• Recruitment & Training
• Media
• IT

We could but you're not them and they're not you.

There's nothing rare about new horizons.

Having the courage to take the first step is.

Strategies that are fresh, dynamic and relevant to clear objectives are in short…your Trojan horse.

We're a worthwhile partner to have on your side of that wall!

You have a whole different 'WHY' from that of your competitors – maximize it!

Clients view what we do as a value to their operations, not a cost.

Although time is important, what we do with it makes the difference.

Fees and charges are relevant to objectives and value delivered.

What we do is not a commodity.

Technology makes so much possible – distance is not relevant.

If we feel the connection and communication are healthy then we're prepared to work anywhere.

Understanding the culture or soul of an environment or market is vital in having confidence in my partnerships.

Ultimately it will come down to what the objectives are.

Please feel free to talk to me.

T: +61 7 403 50 77 26

E: gel@gelfrontier.com.au

Yes.

We have decades of in-depth production knowledge and experience across:

• Campaigns (Integrated Solutions)
• TV
• Radio
• Press
• Print
• Web
• Digital
• Media Planning
• Copywriting
• Display (signage)
• Design
• Illustration
• Photography
• POS
• Large Format & Outdoor
• Direct Mail

Yes.

We have formed alliances over many years with other professionals and experts in their given fields. We bring these people together as a team as projects dictate.

Let's discuss it.

There is the unique way we see, interpret and address things but ultimately this is supported by results.

Everyone has their own way of working to reach objectives. We've evolved ours over decades.

Our clients say it best! (See TESTIMONIALS)

Fees are subject to the project objectives and requisites of the brief.

Schedule of fees is staged:

1. Initial meeting - our initial meeting is free.
   Following this, engagement of services is broken down into stages 2-8.
   Every stage will be priced upfront through an implementation plan.
   This way you know what investment is required and what objectives will be met.
2. Preparatory consultation
3. Observations, research & conclusions (assessment of business)
4. Strategy, recommendations & solutions
5. Concept & creative
6. Production
7. Media
8. Post launch monitoring & debriefing